“Double 11” sales hit new record this year, while growth pace slowed
FEATURES
“Double 11” sales hit new record this year, while growth pace slowed
FEATURES

“Double 11” sales hit new record this year, while growth pace slowed

 

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This year’s "Double 11" Shopping Festival saw sales grow at a slower pace after e-commerce platforms toned down the marketing hype amid regulatory tightening and as China's overall consumption slows down.

Alibaba Group saw 540.3 billion yuan ($84.5 billion) worth of goods sold across its platforms over the 11 days through November 11, marking a new record high, according to data released by the company on Friday.

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