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Huawei market share in Europe hit hard by US sanctions

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Huawei’s smartphone shipments in Europe tumbled 16 per cent to 8.5 million units during the period, dragging the company’s market share in the area down to 18.8 per cent, 3.6 percentage points lower than the same period last year, according to the latest data released by market analysis firm Canalys.

Canalys attributed the result to US sanctions against Huawei which effectively restricts Huawei from acquiring technologies from US companies. After Google said in May that it would abide by the government’s decision, Huawei users in Europe began to worry that the American tech behemoth would leave Huawei unable to offer Gmail and other apps that run on Google’s Android operating system, Canalys said. Huawei has since unveiled its own operating system, HarmonyOS.

The concerns have driven Huawei users to other smartphone companies, in particular Huawei’s major rival Samsung which shipped the most phones during the second quarter in Europe at 18.3 million units, raising its market share in the region by 6.7 percentage points year-on-year to 40.6 per cent and representing Samsung’s best performance in five years, Canalys said.

Apple came third, followed by another Chinese company Xiaomi  with shipments surging 48 per cent to 4.3 million units, boosting its market share to 9.6 per cent, according to Canalys.

Xiaomi is now a “major force” in Europe, Canalys concluded, adding that as mobile operators seek alternative partners for more flexible options besides Android leaders Samsung and Huawei, Xiaomi may see more growth opportunities.

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