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Sony Music Entertainment announced on Monday “a direct digital distribution relationship” with NetEase Cloud Music, a unit of Chinese video games giant NetEase, to effectively end an exclusive licensing deal in mainland China with Tencent Music Entertainment (TME).
The pact with NetEase will see the Chinese firm cooperate with Sony in areas such as music distribution, music streaming and online karaoke.
Sony Music also said it has agreed to a “multi-year extension” of its digital distribution deal with TME, making it the last of three major international labels, including Universal Music Group and Warner . . .
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