China’s iconic liquor maker Kweichow Moutai forms partnership with Dove brand to launch alcohol-infused chocolates
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China’s iconic liquor maker Kweichow Moutai forms partnership with Dove brand to launch alcohol-infused chocolates
STOCKS

China’s iconic liquor maker Kweichow Moutai forms partnership with Dove brand to launch alcohol-infused chocolates

 

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China’s iconic liquor-maker Kweichow Moutai has formed a partnership with Mars Wrigley’s Dove brand to launch alcohol-infused chocolates, starting from Saturday, the companies announced on Thursday. 

The product will be made using high-quality chocolate and 53% Vol Moutai.

The collaboration involves two flavors of products in four different sizes. The price for a 12-piece box will be 179 yuan ($24.60) while a 2-piece box is priced at 39 yuan, according to the report from BJNEWS.

That marks another attempt by Moutai to win over younger consumers after launching new products including alcohol-infused latte in collaboration with Luckin Coffee and Moutai ice-cream.