Xpeng’s upcoming new brand Mona is start of more brands to come – CEO He Xiaopeng
Xpeng’s upcoming new brand Mona is start of more brands to come – CEO He Xiaopeng

Xpeng’s upcoming new brand Mona is start of more brands to come – CEO He Xiaopeng

After announcing a deal with Chinese ride-hailing giant Didi Global, Xpeng Motors’ chairman and CEO He Xiaopeng said its new brand code-named Mona is the start of more brands to come.

The Mona project will be the start of Xpeng’s second, or even third, brand, which will be predominantly for consumers, but also for corporate customers, he said, adding that he believed the annual sales of the models are expected to exceed 100,000 units, or well above that.

The A-class market is going to have a very large space that can amplify the scale and value of automotive intelligence, he said.

The primary SKU (Stock Keeping Unit) of the Mona model will offer high-level autonomous driving capabilities, with a few SKUs targeting shared mobility, he said.