Pinduoduo to launch cross-border e-commerce platform, first target US market – report
STOCKS
Pinduoduo to launch cross-border e-commerce platform, first target US market – report
STOCKS

Pinduoduo to launch cross-border e-commerce platform, first target US market – report

 

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Chinese e-commerce giant Pinduoduo plans to launch a cross-border e-commerce platform next month which will target the US as its first market, according to Reuters citing a source with direct knowledge of the matter.

The company has briefed its merchants but details have not yet been finalized, the report said.

Chinese news outlet LatePost, which first reported that Pinduoduo was planning an international e-commerce platform last week, said that the company planned to emulate the model of fast fashion company Shein, which has grown rapidly to become one of the world’s largest fashion marketplaces.

Shein’s success has already attracted a number of followers in China, with Alibaba last year launching cross-border online retailer allyLikes that is aimed at North American and European markets.