Apple opens store on Tencent’s social media platform WeChat

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Tencent’s WeChat said on Tuesday that iPhone maker Apple had opened a store on its social media platform.

The announcement by WeChat, China’s dominant messaging app which also provides e-commerce, livestreaming and payment services, said users would be able to buy Apple products including iPhones, iPads and Macs from the store.

The move by Apple comes as Chinese consumers increasingly turn to social media platforms such as WeChat and ByteDance’s Douyin, the Chinese version of TikTok, to shop.