China’s largest online travel agency Trip.com launches series of AI-upgraded services

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Trip.com, the largest online travel agency in China, announced its AI-driven strategies, including a series of upgraded services aimed at improving tourist services through AI-led capabilities and knowledge.

Liang Jianzhang, co-founder and executive chairman of the company, said that tourism is an important industry in a smart society that can cater people’s innate desire to explore and while AI cannot replace such travel experience, it can elevate the experience to a higher level. 

Liang said the company will actively use technological development to improve the travel process and experience with advanced AI technology services.