China’s box office sales in summer vacation hit highest since Covid started, ticket prices reached highest since 2011
DATA MACRO
China’s box office sales in summer vacation hit highest since Covid started, ticket prices reached highest since 2011
DATA MACRO

China’s box office sales in summer vacation hit highest since Covid started, ticket prices reached highest since 2011

 

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China’s movie box office during the summer vacation season in June – August this year reached 9.13 billion yuan ($1.32 billion), marking a highest since the start of COVID-19 outbreak in the end of 2019, according to data from Chinese ticketing platform Maoyan.

China recorded 233 million moviegoers during the holiday season, an increase of nearly 20% from 7.38 billion yuan seen during the same period last year, showed the data.

Scientific comedy Moon Man claimed first place with nearly 2.9 billion yuan in box office. Lighting Up the Stars and Jurassic World: Dominion ranked second and third place with 1.7 billion yuan and 1 billion yuan box office, respectively. 

According to the data, the average ticket price during the period reached 39 yuan, the highest since 2011, rising 7% from 2021 and 11% up over 2020. The annual average ticket price so far in 2022 stood at 42.1 yuan, over 14% high than the level in 2020 of 36.9 yuan, according to Maoyan.