Kuaishou’s full-year revenue to grow at faster pace, gross profit margin to be close to 50% – CFO
COMPANY NEWS
Kuaishou’s full-year revenue to grow at faster pace, gross profit margin to be close to 50% – CFO
COMPANY NEWS

Kuaishou’s full-year revenue to grow at faster pace, gross profit margin to be close to 50% – CFO

 

>>REAL-TIME UPDATES IN THE WIRE. CLICK HERE<<<

 

 

Chinese short video platform Kuaishou’s full-year revenues from all business lines is expected to continue to grow at a faster rate, with steady improvement in operating efficiency, said CFO Jin Bing.

The annual gross profit margin is expected to be close to 50%, a significant increase from the 2022-level, he said.

The improvement will be driven by optimization of revenue structure, increase in the proportion of high margin advertising and e-commerce businesses, effective control and optimization of cost sharing, and enhancement of server and bandwidth utilization efficiency through technological innovations, he said.

Jin expected that the value of the annual marketing expenses will remain basically in line with 2022, despite the fact that the number of daily active users (DAUs) will achieve more than mid-single digit growth this year. 

The company will make use of technological and operational means to further optimize the customers acquisition cost per user and the cost of maintaining a single DAU through refinement of operations, he said.