Xiaomi has officially launched its first SUV, the Xiaomi YU7, along with a suite of new products including the compact foldable smartphone MIX Flip 2, Xiaomi AI glasses, Xiaomi Pad 7S Pro, and the Redmi K80 Ultra.
Shortly after the start of the launch event, Xiaomi chairman Lei Jun announced that the prototype of the Xiaomi SU7 Ultra had improved its lap time record at the Nürburgring Nordschleife by 24 seconds, reaching a time of 6 minutes 22.091 seconds—highlighting Xiaomi’s ambition to continue pushing technological boundaries in the automotive field.
The Xiaomi YU7 had previously undergone a technical unveiling. This time, more details were shared regarding its appearance, interior, and features. The full lineup offers nine body color options and four interior color schemes.
The Xiaomi YU7 has a range of 835 km, while the YU7 Pro offers 770 km. For its intelligent cockpit and assisted driving capabilities, the YU7 is equipped with a third-generation Snapdragon 8 mobile platform SoC and a 700 TOPS Nvidia Thor series chip for assisted driving computing. All models come standard with lidar sensors.
Lei officially announced pricing for the Xiaomi YU7 at the event, with the standard version priced at 253,500 yuan, the Pro version at 279,900 yuan, and the Max version at 329,900 yuan.
Xiaomi also introduced its second-generation compact foldable phone, the MIX Flip 2, which weighs just 199 grams and has a body thickness of 7.57mm. Hardware-wise, it features the Snapdragon 8 Ultra mobile platform, a 5165mAh Xiaomi Jinshajiang battery, and supports 50W wireless charging. On the imaging side, it comes with Leica dual optical cameras, both the main and ultra-wide lenses being 50 megapixels.
The outer screen of foldable phones has always been a key selling point. Xiaomi has optimized this feature by enabling compatibility with over 500 apps including Weibo, Douyin, and Xiaohongshu.The device also includes an independent earpiece and microphone for direct calls, supports external screen desktop editing and QR code scanning, and introduces a new AI lock screen function tailored for pet images.
Aside from the car, the biggest highlight of the launch was the Xiaomi AI glasses. According to Lei’s Weibo post, Xiaomi defines its AI glasses as “a personal smart device for the next era,” underscoring their strategic importance.
The glasses, which weigh only 40g and come in black, brown, and green, are equipped with a 12MP HD camera, support third-party apps for video calls and livestreaming, and can also function as open-ear headphones.
Lei explained that the glasses serve as a portable AI gateway, with a built-in super Xiao Ai voice assistant capable of multi-turn conversations and supporting features like QR code payments.
In August 2022, Xiaomi entered the market with its “Mijia Glasses Camera” and later unveiled the Xiaomi Wireless AR Glass Explorer Edition at MWC 2023. For nearly two years afterward, as large model technologies matured and the AI glasses segment began to emerge, Xiaomi remained largely inactive in the space.
Although Xiaomi isn’t an early mover in the AI glasses market, the sector is still in its infancy—characterized by dispersed brands, small shipment volumes, and rapid growth, and Xiaomi’s later entry may allow it more time to polish and refine its product offerings, said Ivan Lam, Senior Analyst at Counterpoint.
According to IDC’s latest report, China’s smart glasses market saw 494,000 units shipped in Q1 2025, a 116.1% year-on-year increase. The agency forecasts global smart glasses shipments to reach 14.518 million units in 2025, a 42.5% increase year-on-year, with China accounting for 2.907 million units, up 121.1% from the previous year.
Since Meta’s Ray-Ban smart glasses achieved million-unit sales overseas, every new entrant hopes to create a product that can match that success in the Chinese market—and Xiaomi is no exception.
Compared to single-category manufacturers, Xiaomi’s strength in AI glasses lies in its full ecosystem that spans personal devices, vehicles, and the home, and given Xiaomi’s existing IoT hardware system, HyperOS, and other self-developed lightweight operating systems, the company is expected to excel in creating customized and deeply integrated user experiences, said Lam.
However, he noted that the potential of Xiaomi’s first AI glasses will be significantly limited by product constraints such as weight, module size, battery life, and heat dissipation.
He believes Xiaomi’s AI glasses may benefit from its existing user base, but since the product’s current user profile still leans toward tech enthusiasts, the company is expected to remain cautious about inventory levels.
The Xiaomi AI glasses are priced starting at 1,999 yuan. An industry insider focusing on AI glasses said that based on the current features and pricing, if Xiaomi aims for breakout sales performance, it will likely need to further lower the price. Otherwise, the product may experience strong initial sales followed by weaker long-term momentum.