China video, co-branded with your newsroom.
We co-produce China-focused video with media partners, combining your audience and production strength with our China expertise.
Why co-brand with us
China is a story audiences keep coming back to, but few media teams can produce it at depth. Co-branding gives you a China video offer without building the capability yourself.
China offer without China desk
Analysts, research, scripts, and data supplied by us, so your team focuses on production and publishing.
Independent and credible
We are not affiliated with any government or political group. Our analysis carries its own credibility alongside your brand.
Your audience, your channels
Content runs on your broadcast, site, app, and social channels, carrying both our brands.
What each partner brings
Clear roles keep production simple and the collaboration balanced. Presenters can come from either side.
You bring
- Audience and distribution
- Studio and production team
- Channel standards and editorial sign-off
- Presenters, if you have them
We bring
- Analysts and on-camera experts
- Research, scripts, and talking points
- Data, indicators, and chart inputs
- Fact-checking before release
- Presenters, if you need them
How it works
Agree the concept
Audience, format, topics, and how both brands appear.
Set roles and terms
Who does what, including presenters, brand placement, and the terms of the partnership.
Produce a pilot
A few episodes to test format, workflow, and audience response.
Launch and scale
A full series on your channels, reviewed and renewed regularly.
Put China on your screen, under both our names.
Tell us about your channels and audience. We will propose a co-branded video concept that fits.