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Chinese e-commerce giants Alibaba and JD.com have set new sales records for this year’s Singles' Day shopping bonanza as the country's online retailers extended the sales window for promotions to drive up consumption crippled by the coronavirus pandemic.
During the shopping festival that ran from November 1 to November 11, Alibaba generated 498.2 billion yuan ($74.1 billion) in gross merchandise value (GMV), sharply up from 268.4 billion yuan a year earlier.
Alibaba said that some 250,000 brands participated in the shopping carnival, about 31,000 of which . . .
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