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This year’s "Double 11" Shopping Festival saw sales grow at a slower pace after e-commerce platforms toned down the marketing hype amid regulatory tightening and as China's overall consumption slows down.
Alibaba Group saw 540.3 billion yuan ($84.5 billion) worth of goods sold across its platforms over the 11 days through November 11, marking a new record high, according to data released by the company on Friday.
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