East Buy trading higher on report it’s opening live-streaming on Taobao
COMPANY NEWS STOCKS
East Buy trading higher on report it’s opening live-streaming on Taobao
COMPANY NEWS STOCKS

East Buy trading higher on report it’s opening live-streaming on Taobao

 

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East Buy, formerly known as Koolearn Technology, jumped as much as more than 5% to hit a high of HK$40 at one point

The company said it has decided to join Alibaba’s Taobao Live and it’s currently building a team for the live-streaming business on the platform, which is the country’s largest online e-commerce platform, Chinese tech news outlet 36Kr reported citing people familiar with the matter. 

East Buy has so far active in other live-streaming platform including Douyin, the Chinese domestic version of TikTok.

East Buy has initially identified suppliers and it will start Taobao live-streaming as early as the end of this month, the report said.